On February 5, 2012, Hyundai will showcase three separate advertisements during Super Bowl 46. Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game instead of just focusing on the car features.

“We’re making Super Bowl spots. We need to get that headset on. The bar is high,” Shannon says.

“All for One” shows a designer needing more support finishing a job. He finds it with his coworkers, Rocky and Hyundai’s Montgomery, Alabama plant workers.

“Cheetah” is a commercial showcasing a cheetah’s speed, and hunger. The cheetah is not as interested in racing a Hyundai as it finds the stomach growl fiercer as the actor shall unfortunately find out.

“Think Fast” finds two co-workers riding along while one loses consciousness during a business trip. Careful maneuvering finds life revival for the worker, acting as a defibrillator.